I think I am starting to like Currie more and more. This AD actually understands what it takes to be successfull. TV Exposure + Butts in the seats + $$$ for Facilities = Success
As an alum from a school that has basically used this equation over the last few years, I have to agree with most of it. We are setting a school record for most TV appearances this year I believe. Attendance, though not sold out, is starting to rise and the suites are starting to fill up. And of course, none of it was possible without Boone's money to get a major upgrade to the facilities, which could be 2nd in the Big 12 to Texas at this point.
I think a lot of OSU's success comes from the coaching staff, too. To me, they have to be some of the top talent evaluators in the country. Seems like we never have a high profile recruit come to town, but by the time the coaching staff is done with them, we have a Dez Bryant (4 stars), Justin Blackmon (3 stars), or Kendall Hunter (3 stars).
I also think it involves quite a bit of luck from time to time, too.